Promotion is one of the four P’s of marketing (along with Product, Price and Place). Also called Publicity or Public Relations, it differs from Advertising in that it is FREE. That’s right, you don’t pay for it.

And, it turns out, it’s often more valuable than advertising. Advertising is what you say about yourself. Publicity is generally what other people say about you.

Anybody can say they’re wonderful, but having someone else (preferably someone of some stature) say it, is something else entirely.
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Wouldn’t you agree?

Click on the link to learn a few ways to publicize your book.