LinkedIn’s acquisition of Lynda.com is social media’s fourth biggest deal ever (behind Facebook’s purchase of Oculus and WhatsApp and Google’s buying YouTube). They paid $1.5 billion for the eLearning company. The deal tops the one billion dollar acquisition of Instagram by Facebook four year ago.
What does this mean to us? Lynda will become a household name and many of us will have access to the over 6300 courses and more than 265,000 video tutorials they provide. LinkedIn, already a household name, has over 300 million users. The partnership makes sense since they’re both focused on professional development.
Now, don’t expect to see videos on how to trim bonsai trees or improve your golf game. Lynda.com is primarily good for multimedia skills. The videos focus heavily on business, technology and creative skills. Want to learn more about Photo Shop, Create Space or Final Cut Pro? Lynda can help. Or how about Adobe, Articulate, Google or Microsoft? Ditto.
One way LinkedIn is promoting Lynda.com is by offering a 21-day free trial of it (better hurry, it expires soon, if it hasn’t already). I sent the 21 day free-trial information to my sister, who is a photographer. She responded that she’s been using Lynda.com for a few years now and that they have great courses.
Lynda Weinman, cofounder of Lynda.com, wrote in a LinkedIn Pulse post some time back that she and LinkedIn CEO Jeff Weiner “both believe the skills gap is one of the leading social issues of our time – technology changes fast and people need to keep their skills up to date.” No argument here. Lynda.com has been a tremendous resource with tools for designers, coders, video editors, photographers and entrepreneurs.
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Reid Hoffman, Peter Thiel, et. al, offered early juice to LinkedIn. Lynda.com has been the sweetheart of eLearners for years. Having been in the Training & Development space for a number of years, I had certainly heard or it (her?). But I’d never sampled the courses. Now I have and I’m hooked!
They even have German, French and Spanish content under the Video2Brain brand name. So, if you want to learn those languages, you could listen to videos in them. The visual element will certainly help you with the comprehension, especially if you already have some understanding of the content.
I remember when I went to Germany on vacation, although I had listened to audio of the language prior to arriving, I still had trouble carrying on a conversation of any length with another individual. Yet, when I watched German language television, it really helped. TV wasn’t nearly as intimidating, probably because I didn’t feel put on the spot. No response was needed from me.
With Lynda.com, you can also create playlists based on your interests or skills you want to acquire immediately. Additional resources such as worksheets and templates are often included.
The self-paced, subscription-based service costs as little as $25 per month or $250/year. Online learning is hitting its stride. Neglect it at your peril. Learning is literally right at our fingertips now. All we have to do is take action.
