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Fifty-fifty: $50 Tablet from Amazon & 50% More Pixels from Apple

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There were a few recent educational technology announcements worth noting.

Amazon

Amazon, it is rumored, is introducing a 6” Fire tablet by the end of the year. It will cost $50, which is half the price of the Fire HD 6. Expect lots of advertisements. Facebook is now loaded with ads and so, likewise, will this tablet from Amazon.

Bezos thinks they’ll reach a new consumer segment with this launch. We’ll see.

The device would lose margins on the sale of it, but the game plan is to make up for it with Amazon Prime memberships.

Are they going head-to-head with Apple? That appears to be the case. Amazon, I think, is hoping to throw a wrench in Apple’s launch of their iPad Pro and their new iPhone, announced yesterday.

I’m sure Amazon would love it if people picked up e-book readers or phablets that will facilitate their content.

Some people think you’d be better off buying a used HD 6 on eBay for the $50 because of the limited number of features, which will include mono sound, rather than stereo.

Amazon didn’t do so well with their smartphone. I read one report that said they have $83 million of them in unsold inventory and another report that said they’re sold out and are discontinuing them completely.  Either way, Amazon has struggled since the proliferation of Android tablets. While Amazon recently held 33 percent market share in tablets, they now own 2.3% as of the end of last year.

Oh, and Amazon will also be getting into delivering hot food. It sounds like they’re trying to be a new version of Publisher’s Lunch.

Apple

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The bottom line is they’re jockeying for the enterprise space. The iPad will be much more of a creative device with the introduction of the iPad Pro. Apple already has the largest and most loyal customer base out there as they are masters of consumer products. Now, with deals with IBM & Cisco, they’re gunning for the business market – and the living room (with Apple TV).

First, the iPad Pro. It will have a 12.9” screen and will start at $799 and go up to slightly more than $1,000. It will have a woven fabric keyboard (optional) and a (pencil) stylus, will come in silver, gold and space gray and will be available in November. Pre-orders can be placed on September 12.

In addition to the new iPad Pro, they’ll have an iPad Mini 2, which will sell for $269 and a Mini 4, which will go for $399.

The most highly anticipated announcement to come out of San Francisco yesterday was the introduction of the new Apple TV. It will have voice activation (Siri) so you’ll be able to say things like “Show me animated movies, and just the new ones” and “I’m tired of the Kardashians, put on Merecat Manor.” The future of TV, we’ve learned from this announcement, is in apps and the apps are starting to look like channels.

You can use your phone and your tablet as a remote on Apple TV. You will also be able to shop from your TV set. This opens up gaming, shopping and music and could help brands like Airbnb, Zillow and Spotify become even more mainstream.

Finally, the big questions were whether the new iPhones would be called the 6s and the 6s Plus (they will) and will they have forced touch (yes, but they’ll call it 3D touch). The phones will be available in rose, gold and aluminum. They will have new, stronger glass and a new camera with 12 megapixels (upgraded from 8) and faster chips (supposedly 78%-90% faster).

Some people believe the Apple watch, which works with iPhones 5 & 6, will be the key gift this holiday season. I can envision millennials, who seemed to find them redundant as phones could tell them what time it was, changing their attitudes as they become fashionable. There’s no doubt that Apple sees them as a huge market.

With music, Apple broke up the album. Now they’re breaking up the cable TV model. And to “top” if off, they’re bringing back pencils and watches!

 

 

 

5 Body Language Tips to Keep in Mind

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How important is body language when presenting? Well, unless you’re using a nonvisual mode of communicating, such as e-mail or the telephone, it’s extremely important.

Body Language

For example, body language experts can tell how well couples get along by watching them from across a crowded, noisy restaurant. In the Nixon-Kennedy debate, those who listened on the radio thought Nixon won. But those who watched it on television felt Kennedy won. Kennedy was fit and tan and wore makeup while Nixon refused makeup and shifted his eyes back and forth.

Attorneys often read the body language of the jury to see how well they’re presenting their case and which jurors among them need further convincing. Likewise, juries (consciously or subconsciously) consider the body language of the attorneys as they present their case. The jury may also watch the defendant for signs of innocence or guilt.

With so much riding on the impressions people receive visually, let’s look at what body language includes:

  1. Eye Contact: The eyes are said to be the mirror of the soul. I recommend smiling with your eyes. Have Irish eyes. I find I’m skeptical of people who blink or flutter their eyes when speaking. I question their honesty.
  2. Facial Expressions: I used to be told I didn’t smile enough when speaking to a group. I didn’t realize the truth of that statement until I saw myself on video. Smiling helps you connect with your audience. Besides, everybody smiles in the same language. I even recommend smiling over the phone. It comes across.
  3. Arms: As a general rule, talking without using gestures can make it harder for your audience to comprehend what you’re saying, especially if you’re discussing something complicated. The most effective gestures are spontaneous ones. And yes, I also recommend using your hands when you’re communicating over the phone, as the movement can help your words come out more naturally.
  4. Movement and posture: Before your talk, visualize yourself moving smoothly and swiftly. Believe it or not, footwork is important. Interestingly, footwork is even important in a relatively stationary sport like golf. Likewise, presenters should be light on their feet, as opposed to being frozen in one place. You should move purposefully, too, because it gives you more authority.
  5. Dress: While clothes aren’t really body language, they’re part of the visual component of presenting. I’ve heard a number of suggestions regarding attire, not the least of which is “Always dress as well as or better than the best dressed person in the audience.” My all-time favorite thought on what to wear while presenting is “Dress as if you have somewhere more important to go.”

Now, I’d like to dispel one of the biggest body language myths. Just because someone crosses their arms, doesn’t mean they’re unreceptive to your message. They may be cold or even just more comfortable folding their arms. Therefore, you shouldn’t read too much into it.
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Also, keep in mind that not everyone is demonstrative. Some people communicate with their voice, their confidence, their content, and their sense of humor more effectively than someone who is very physical. Body language isn’t everything in presenting. Yes, it’s a huge part (some say over 50% of your message is conveyed visually), but it’s just one part.

For an excellent book on presenting, which addresses body language effectively, check out Bert Decker’s You’ve Gotta Be Believed to Be Heard.

 

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